Master Design

  • Briefing
  • Master layout
    Key SKU
  • Reworks
  • Master layout range
  • Necessary steps for global and international brands
  • Execution and approval of one reference size for each category (key SKU)
  • Integration of master texts, set-up of minimum text size and line thickness
  • Set-up of artwork elements
  • First risk assessment in order to ensure print feasibility
  • Design consistency check
  • Stakeholder approval


  • Approved master layout
  • Hi-resolution for artwork production
  • Design and technical guidelines for local adaptation