Persil is a legacy brand that has consistently led the laundry industry since 1907. From introducing the first self-activating detergent to pushing sustainability with the phosphate-free formula in 1986, Persil continues to innovate for a cleaner, greener future. Its wide range of pioneering products, including liquid detergents and the pre-dosed discs, underscores its commitment to both cutting-edge technology and consumer needs.
For over two decades, we have worked alongside Henkel to adapt Persil’s branding and packaging for diverse markets across Central and Eastern Europe, Russia, the CAC region, and Turkey. Our focus has been on blending the global Persil identity with local market nuances, creating packaging that resonates with regional consumers while maintaining the brand’s premium image. By seamlessly managing various packaging formats, we ensure that Persil remains top-of-mind for consumers wherever it’s sold.
Our collaboration has ensured that Persil continues to dominate in the competitive detergent sector. By harmonizing global consistency with regional customization, we’ve helped strengthen Persil’s credibility and trustworthiness, fostering long-term growth for Henkel across multiple markets.
