Bref and Blue Star case study with 500+ SKUs across formats tailored for local markets
A Brand Who Trusts Us

Bref & Blue Star

Bref and Blue Star have long been trusted names in the cleaning and toilet care sector, known for their high-performance products and innovative solutions. These brands cater to consumers who prioritize hygiene and convenience, offering a range of products that deliver lasting freshness and cleanliness. Both brands have adapted over time to meet the changing needs of their customers while continuing to set new standards in formulation and packaging.

Custom blister card packaging for Bref and Blue Star driving retail success
Bottle packaging for Bref and Blue Star with innovative design and shelf appeal

Our Work

For the past two decades, we’ve worked closely with Bref and Blue Star to develop and adapt more than 500 SKUs for a wide range of formats, from blister cards to DoyBags. Our work has focused on packaging precision and ensuring every design is tailored to local market preferences, working with multiple printing partners to guarantee high-quality results. We’ve also supported the brands with technical packaging solutions to boost shelf appeal and ensure timely product launches.

The Impact

Through our collaboration, we’ve facilitated the successful launch of more than 500 products, each designed to meet local requirements and elevate brand presence in highly competitive markets. The consistent, high-quality execution of packaging has strengthened Bref and Blue Star’s reputation as market leaders in household cleaning and toilet care.

Technical and creative packaging for Bref and Blue Star boosting retail visibility

What Our Clients Say

Patrick Peride
“The Design Center is the key part of our journey in delivering Bref’s packaging on time and with the highest quality. Their efficiency, collaborative spirit, and expertise have been instrumental in our ongoing brand success and numerous key projects. In our daily work together, the Design Center has become our go-to partner for both creative design and technical solutions. With a senior team of experts who have extensive experience working with Henkel, they feel less like an external partner and more as an extension of our own team!”
Patrick Peride
Regional Brand Manager CEE, Henkel Europe